Semalt: Fake Site Visitors And How To Deal With Them?
All webmasters use Google Analytics for tracking their website visitors. Ivan Konovalov, the Semalt Customer Success Manager, says that if you notice spikes in visits in your Google Analytics account, the chances are that referrer spam has hit your site. New websites and blogs receive from 50 to 100 visits per day, and if the stats show over 200 visits on some days without proper SEO, you should be aware of the problem and try to find its solution.
Your first thought will be "my traffic is gradually going up." When you dig into those figures, you will discover that referrer spam is creating a mess for your site silently.
Where did the visitors come from?
Most of the websites and blogs receive hits from organic search and social media sites. Some of the webmasters opt for referrals, and the links of referred sites can be found in your Channels section of Google Analytics account. If you keenly observe, you will come to know that referrals are going up every day and increased referrals are not good for your site. Having links from low-quality or adult websites is a sign that your website is in danger. For some, an increased referral is a good thing, but it is actually not.
Who is linking to my website?
Go to the Referrals section to recognize the number of sites that have been sending you referral traffic for days. You probably see free-social-buttons.com, darodar.com, 4webmasters.org, and sanjosestartups.com in this area. If you Google these websites, you will find that they are actually referrer spammers and keep sending you fake traffic almost daily. It means the traffic coming from these referral sites is nothing more than a pain for you.
Referrer spam is the fake request sent to your site by a script which spoofs your HTTP referrer. The HTTP referrer is a piece of information passed by a browser when you move from one website to another. The nefarious types will set your HTTP referrer to spam websites which they aim to promote on the internet. If you are concerned about the number of hits your site receives or the clicks on those links, you should never visit their websites.
Why is referrer spam dangerous?
Some websites publish the referrer logs and focus on lying other benefits to the spammers. When the data is published on the internet, the spammers get the boost to their own web pages. It looks like the search engine crawls their websites or blogs easily, considering them legitimate. The referrer spam is dangerous due to the following reasons:
- It can skew your Google Analytics account, and the number of visits is always inflated;
- It makes it impossible for us to check how many genuine visitors we had on our site;
- It increases the bounce rate to 100%, and the session duration is always 0:00:00;
Google and other search engines know these things and might pull down your site's ranking in coming days. That's why referrer spam visits are a bit hectic for webmasters. You should take serious measures against those suspicious websites before it's too late and your business is destroyed on the internet.